At this point in history, where World of Warcraft has so locked up the MMORPG market that other developers and publishers can’t even think straight, apparently the race is on to find the most idiotic and gimmicky “feature” imaginable.
Exhibit “A” (safe for work, second link has some genuinely painful acts of Flash and, uh, “schmoove jazz”).
I understand that at the end of the article that this technology is being prepared for deployment in Age of Conan has been discredited, but I have no trouble imagining that the MMO market is something this company would definitely like a piece of.
In an MMO there are certain things I expect. I expect competent world design, a consistent art style, and mechanics passable enough to keep me from canceling my subscription. I expect that an in-world avatar will only be able to look a certain way which is entirely consistent with the game’s art direction; and that male avatars’ appearance will range from somewhat homely to attractive, and that females will run the gamut from hot to smokin’ hot, unless it’s a Funcom game. The demonstration on the company’s site shows a future full of highly inconsistent lighting, and that’s just the least of it.
While I am not a huge fan of the World of Warcraft theory of character identity rendered wholly meaningless in favour of RTS-style convenience and utility, I certainly prefer it to a world of avatars turned into the equivalent of shopping mall kiosk personal-photo coffee mugs.

